Brand Identity / Tracksuit Design
2024 – Freelance (independent)
2024 – Freelance (independent)
For this project, I was asked to create a brand identity for a growing helmet business focused on the racing community. The client wanted a more professional and cohesive visual direction to match the rising demand for his custom-made helmets. As the business expanded into apparel, the brand was split into two: Tailor Helmets and Tailor Wear.
I developed a visual identity that highlights the speed and dangers of racing culture. The branding combines a minimalistic typographic system with dynamic layout principles and a variety of iconography suited for every adaptation. These elements were extended into a tracksuit design featuring embroidered graphics and custom trims, creating a cohesive visual language across the whole brand.
Mockup - Profile
Mockup - Feed
Mockup - Feed Post
