COLLECTION GRAPHICS & MEDIA DESIGN
2021 – Freelance (independent, in collaboration with the owner of Feels)
2021 – Freelance (independent, in collaboration with the owner of Feels)
For the debut drop of Feels Goods — the in-house clothing label of Feels Agency — I designed a capsule collection inspired by car culture and motorsport aesthetics. The drop included a cap, crewneck, and scarf, each item reflecting a dynamic, graphic approach inspired by racing.
In addition to the product design, I also directed the campaign shoot and developed all supporting marketing content, including 3D visuals and printed thank-you cards. The result was a launch that positioned Feels Goods as a fresh brand in automotive-inspired apparel.
