For the Legendary singer André Hazes, I had the opportunity to do the complete visual redesign of his brand image. For this project, I constructed a visual identity book that includes logos, colors, typography, imagery, and more. Besides that, I also designed a set of t-shirts that he wore at his concerts.
Because of his transitioning from Dutch folk music to pop-rock music the visual identity of André draws inspiration from 80’s rock culture, presented in a modern comic-like style, appealing to a younger audience while maintaining the old audience.
