VISUAL IDENTITY, MERCH DESIGN
2023 – Freelance (independent)
2023 – Freelance (independent)
For legendary Dutch singer André Hazes, I was asked to lead a full visual rebranding to reflect his musical shift from folk to a more contemporary pop-rock sound. The aim was to reposition him visually—bridging his legacy with a new, younger audience.
I developed a complete identity system including logo design, typography, color palette, and imagery. Inspired by 1980s rock culture, the visuals combine bold iconography with a modern, comic-like edge. This aesthetic was extended into custom T-shirts worn by Hazes during concerts, reinforcing the new direction both on stage and in public image.
